The client for this project was eager to establish a visual style that they could then apply across their entire spectrum of product offerings. I teamed up with another visual designer to create some concepts for them. Using their existing color palette and type library we whipped up a few options for them based on some of their current-state pages. The style you see above that I designed ended up really resonating with the stakeholders, and is the style they decided to run with! They loved the "simplicity and elegance" this design embodied.
Here you'll see a few of the earlier visual concepts I created. We were limited to a certain color palette and style, but explored as many options within those bounds as possible. After some collaboration and revisions the design that ended up making the cut was the one you see at the top of this page.