Icebreaker | Product Page

My time at icebreaker has been spent on a variety of projects. A lot of very small ones and a few large ones. This one was the biggest of them all. No only did it involve creating a new cleaner look, but also every possible interaction was considered and rigorously refined across desktop, tablet and mobile. The complete overhaul took a few months and aimed to create a more pleasant experience, remove as much friction as possible, make the information more digestible, and hopefully drive a few more people to click that little Add to Cart button.


THE PROCESS, COMING SOON...
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This one is a beast to cull down into a short story of sorts... There was lots of research and initial concepts and some testing...
but check back later for the full story if you're interested.